Every executive who speaks to the press is telling a story, whether they realize it or not. The question is whether it's the story they intended to tell. With the right preparation and the right PR support, the answer is almost always yes.  

AI adoption among independent RIAs has more than doubled since 2023, yet only about one in ten advisors have actually built it into their broader business strategy. The gap between adopting AI and using it well is where the real opportunity lives, and most firms are leaving it wide open.

When nearly every firm is using the same tools and arriving at the same output, volume stops being a differentiator entirely. What separates the firms that are actually building something from the ones that are just staying busy is whether their content reflects a clear, credible, and genuinely distinctive point of view.