Sarah Griffin
Founder/CEO
Sarah Griffin has worked since 2004 as a PR practitioner, advising companies and leading agency teams on strategic communications planning, media relations, and thought leadership. She also offers program execution, content development, and writing services.
Sarah has held senior positions in both corporate and agency settings. She's developed deep expertise in the financial and professional services sectors, focusing on the legal, financial advisory, technology, real estate, management consulting, and pharmaceutical/life sciences industries.
By leveraging her relationships with the media, Sarah has a strong track record of garnering media coverage in targeted media outlets across print, broadcast, and online platforms, including the Associated Press, Bloomberg, Bloomberg TV, Bloomberg Radio, Crain's New York Business, CNBC, Dow Jones, Financial Planning, Fox Business, Globe St., InvestmentNews, Law360, NJ BIZ, The National Law Journal, New York Law Journal, The New York Times, Reuters, Reuters TV, Real Estate Forum, ThinkAdvisor, The Wall Street Journal, and WealthManagement.
Her insightful advice to clients is based on a nuanced understanding of their businesses and needs, which allows her to deliver: consistent, targeted and disciplined execution; responsive and flexible client service; hands-on, senior-level attention; and collaborative working relationships that larger agencies cannot match.
Kelsey Genter
Head of Digital Strategy
Kelsey Genter brings nearly two decades of digital marketing expertise, with specialized experience in industries where compliance and trust are paramount. As a key leader at Kane & Hook Communications, she develops sophisticated marketing strategies that help financial professionals generate qualified leads while maintaining regulatory standards. Her expertise spans compliant email marketing automation, AI-optimized search visibility, and brand positioning that builds credibility with high-net-worth prospects. Kelsey's deep background in search engine optimization (SEO) and AI optimization (AIO) ensures clients remain discoverable whether prospects search on Google or use AI tools like ChatGPT, staying ahead of evolving search behaviors.
Throughout her career, Kelsey has led marketing initiatives across diverse sectors including healthcare, real estate, and finance, developing a nuanced understanding of the regulatory landscapes and stakeholder expectations unique to each industry. Her mastery of both traditional SEO principles and emerging AIO strategies positions her at the forefront of search visibility, enabling clients to capture organic traffic while optimizing their digital presence for AI-powered search engines and chatbots that are rapidly reshaping how prospects discover and evaluate service providers. Her deep expertise in demographic targeting and customer journey mapping enables her to create marketing solutions that resonate with specific audience segments while driving measurable growth.
Kelsey's strategic approach combines data-driven decision making with creative problem-solving, ensuring that every campaign element - from automated email sequences to SEO-optimized content - works in concert to achieve client objectives. Her commitment to staying at the forefront of digital marketing innovation, particularly in the convergence of traditional search optimization and AI-powered discovery, positions Kane & Hook Communications clients to capitalize on emerging opportunities while navigating industry complexities with confidence.
Michael J. LaCosta
Head of Content Strategy & Development
Michael brings three decades of leadership experience in corporate, agency and consulting environments, specializing in content strategy, public relations and corporate communications. As Head of Content Strategy & Development at Kane & Hook Communications, Michael partners closely with Sarah and the firm’s clients to design and execute sophisticated content strategies that elevate brand narratives, advance executive visibility and drive measurable business outcomes. His work consistently aligns storytelling with business strategy to strengthen corporate reputation and stakeholder engagement.
Throughout his career, Michael has guided communications and content initiatives for a diverse portfolio of Fortune 500 companies, mid-sized organizations and emerging start-ups across a wide range of industries, including financial services, insurance, travel and tourism, professional services, hospitality, defense, commercial/residential real estate, medical products/healthcare, and more.
Michael has also developed and executed award-winning integrated campaigns and thought leadership platforms designed to position executives and organizations as industry authorities. His expertise spans the creation of high-impact bylined articles, blogs and executive communications, as well as securing top-tier media placements in outlets such as CNBC’s Mad Money with Jim Cramer, The Wall Street Journal, The New York Times, USA Today, The Washington Post, and other leading media outlets.
In addition to his content leadership, Michael provides seasoned counsel to C-suite executives on strategic communications, crisis and issues management; media training; internal/corporate communications; and social media strategy. His extensive background supports Kane & Hook Communications in delivering executive-level insight, precision and partnership that help clients achieve and exceed their communications and business objectives.
Jenkin Hammond
Creative Director/Branding Strategist
Jenkin Hammond brings decades of experience shaping visual identities and campaigns for international and regional brands ranging from local startups to Fortune 500 companies. He is an art director and graphic designer known for bringing creative collaboration to a higher level. He specializes in branding, logo design, print and digital collateral, packaging, event design, and campaign art direction.
After graduating as Outstanding Design Student of the Year from his Bachelor of Fine Arts program, Jenkin launched his career at a leading Oklahoma advertising agency. He quickly advanced to art direction and team leadership roles, producing award-winning work recognized by the American Advertising Federation for excellence in multiple mediums. In 2011, Jenkin founded Jenkin Design. Since then, he has provided art direction and design for brands such as Sonic Drive-In, Devon Energy, Global Payments, NASDAQ, and Cox Communications. Beyond his client work, he has served the creative community as Chair of Education for AIGA Oklahoma, mentoring emerging designers and supporting the state’s growing design culture, as well as supplying in-kind donation services to non-profit organizations in need.
Jenkin believes great design should not only inspire, but also perform. His creative approach blends originality with precision, listening carefully to each client’s goals to craft visuals that drive measurable outcomes: stronger engagement, higher conversions, and lasting brand recognition. Jenkin's passionate work stands out for its artistry, but endures because it delivers results.